Storytelling is not an advertising. This is a way to present information so that it will be felt appropriately and remembered. Nobody likes direct advertising – it seeks to impose its point of view and does it rudely, uncompromising. Correctly created story evokes a sense of compassion, empathy. It creates the feeling that you share the point of view of the author, are agree with him. Let’s write a story in a new way – we know how to hint about you correctly!